Peripheral Persuasion Example -

Petty and Cacioppo 1986a, 1986b state that there are two “routes” to persuasion: central and peripheral. The central route to persuasion consists of thoughtful consideration of the arguments ideas, content of the message. When a receiver is doing central processing, he or she is being an active participant in the process of persuasion. For example, one season of the reality series American Idol prominently showed the panel of judges drinking out of cups that displayed the Coca-Cola logo. What other products would be best sold using the peripheral route to persuasion? Another example is clothing: A retailer may focus on celebrities that are wearing the same style of clothing. The elaboration likelihood model ELM of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. For example, the doctor might cite research suggesting that the soda is better than alternatives because of its reduced calorie content, lack of adverse health consequences, etc. An advertisement using a peripheral route of persuasion might show very attractive people consuming the product while spending time on a beautiful, sunny beach.

The second main form of persuasion is peripheral route. This style involves using emotion and the costumer's other interests to make a sale. An advertiser might use a celebrity that relates to their demographic, music that the costumer likes, an attractive spokes person, or maybe the commercial just made them laugh. Peripheral Route To Persuasion Examples. Learning Objectives Explain how people’s attitudes are externally changed through persuasion Compare the peripheral and central routes to persuasion In the previous section we discussed that the motivation to reduce cognitive dissonance leads us. The peripheral route to persuasion consists of a person's association with positive or negative qualities in the stimulus that isn't related to the logical quality of the stimulus. For example, in a speaker this would be things like the attractiveness, perceived authority, or. 2020-01-05 · About This Quiz & Worksheet. There are two major routes of persuasion: central and peripheral. This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your abilities to differentiate between it and the peripheral route.

The heuristic-systematic model of information processing, or HSM, is a widely recognized communication model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. For example, people can rely on mental shortcuts e.g., “The package is impressive—it must be a good toothpaste.” to decide if they agree with or like something. In these cases, people are said to be taking the peripheral or heuristic route to persuasion. Persuasion has traditionally been associated with two routes. Central route: Whereby an individual evaluates information presented to them based on the pros and cons of it and how well it supports their values; Peripheral route: Change is mediated by how attractive the source of communication is and by bypassing the deliberation process. Persuasion skills are used to convince others to follow a course of action, review each stage in the process, with examples of persuasive skills. Persuasion skills are used to convince others to follow a course of action, review each stage in the process, with examples of persuasive skills. If the same restaurant used in the previous example uses a commercial that simply features attractive women eating perfectly polished food to entice the viewer then they are using peripheral route persuasion. Using enticing SIGHTS. This is an example of peripheral route persuasion.

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